This campaign aims to revive the classic shoe catalog with a modern twist using Riso printing. The initiative reintroduces a physical format to promote upcoming sneakers and collaborations, enhancing the storytelling experience. Each featured collaboration includes limited edition Riso-printed posters, adding a collectible, tactile element to the campaign.
ROLE :
GRAPHIC DESIGNER
BRANDING COPYWRITING
By combining the timeless appeal of print with bold, contemporary visuals, this project positions Nike’s catalog as an exclusive and sought-after piece for sneaker enthusiasts and collectors.